Great Platform with some Weaknesses
This is used by our whole department as our ad server. This allows us to track all of our media buys as well as monitor viewability and …
Overview
What is Sizmek Ad Suite?
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management…
Recent Reviews
Popular Features
- Display advertising (9)8.080%
- Ad campaign creation (9)8.080%
- Ad deployment (9)7.070%
- Ad dashboards (9)6.060%
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What is Sizmek Ad Suite?
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools,…
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- Premium Consulting/Integration Services
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What is Sizmek Ad Suite?
Sizmek Ad Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.
Reviewers rate Ad attribution reporting highest, with a score of 9.
The most common users of Sizmek Ad Suite are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(27)Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
January 18, 2020
Great Platform with some Weaknesses
This is used by our whole department as our ad server. This allows us to track all of our media buys as well as monitor viewability and verification.
- Implementation of creative. Sizmek allows for the creative shop to build directly in the platform which comes in handy more often than not
- Verification suite is easy to use and gather insights.
- Customer support. Any time I need anything, there's always someone there to help.
- Some of the reports take a long time to pull; could be quicker
- Occasionally there are issues when setting up new media plans - placements not sticking, etc.
- Wish that the search functionality was better
46%
4.6
5%
0.5
50%
5.0
- Increased employee efficiency - by making placements in bulk we save a lot of time
May 02, 2018
Sizmek Gets the Job done, just a little slower
As a creative, I use Sizmek to upload all assets that the publishers use. After the creative process is done, we upload HTML5 ready and Rich Media Enabled Ads that are then tagged and sent to the publishers. In addition, we use Sizmek to track conversions, conversion revenue and basic metrics include clicks, impressions, CTR etc. for our campaigns. Our clients are usually direct response based, so being able to create and add pixels and track results with assurance is very important.
- Uploading multiple ads in bulk
- It's pretty easy to use from an ad serving standpoint, with functionality being intuitive, a lot of great reporting features.
- The creative showcase is a good place for learning and finding resources for when it comes to HTML5 builds
- User Interface is dated and clunky
- Learning Curve is steeper than Google's Doubleclick and requires packaging ads differently
48%
4.8
N/A
N/A
85%
8.5
- Being versed in all the ad platforms allows our creative agency to be open to all opportunities a client or publisher might need creative for.
- Tag auditing client's websites is made much easier with the testing mode pop-up function for conversion tags
When it comes to serving Ads, Doubleclick does a better job with QA and handling creative in my opinion. However the tagging system is more diverse and handy in Sizmek.
March 17, 2017
Sizing up Sizmek
We use an ad ops team but also have our digital planners use as well. It allows us to track our digital. Campaigns
- Report pulls
- Ad management
- Advanced analytics
- Bulk uploads
- API sync with Prisma was sometimes faulty
76.66666666666667%
7.7
70%
7.0
88%
8.8
- It has allows the team to optimize effectively in programmatic
- Allowed the team to make reasonable decisions about reallocation
- Post campaign analysis is insightful for the next campaigns
- flashtalking and DoubleClick
Sizmek was great for analytics, ease of us vs power, and support.
I selected sizmek because of the price and team familiarity for the program
January 16, 2017
My time with Sizmek
Sizmek is being used by my department as well as the entire organization. As a full service advertising agency, our organization utilizes Sizmek for building digital creative, hosting assets for 3rd party ad serving, facilitating ad tag operations, and having the ability to track and report out on media performance all in one place.
- Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
- Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
- Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
- Simple Creative Hosting - Easy upload and path location details for creative files
- Ability to reformat a placement - Sizmek doesn't allow you to change from inbanner to tracking only if needed.
- Simplified creative assignments - Sizmek will create complicated ad ID system when setting up groups
- Easier bulk creative uploads - Sizmek requires a template to upload multiple files
44%
4.4
90%
9.0
81.66666666666666%
8.2
- Sizmek gave us the ability to track a campaign that under delivered which would otherwise have been billed in full by the vendor and created significant savings
- Sizmek gave us insight into creative performance where we were able to leverage for future campaigns
Currently, we use Sizmek for all of our reporting and its only used within our department.
- Allowing customization of automated reports which can be tailored towards individual partners.
- Reporting is easy to read and provides great detail.
- "Campaign Monitor" is amazing at providing real time performance.
- We should have the ability to put multiple KPIs on our reports.
- There should be cohesive transparency between both agency and publisher's reportings. This issue causes us to sometimes depend on our publisher's numbers.
42%
4.2
N/A
N/A
51.66666666666667%
5.2
- Though easy to read and navigate, Sizmek's dashboard could be a bit more seamless in its functionality.
Both have great offerings, however they both miss points when trying to enhance day to day productivity. DoubleClick provided great detail, however Sizmek is able to show the same information with less amount of steps. Still Sizmek's interface provides what's needed but sometimes can cause issues with long loading or sometimes not providing the requested information at all.